A lot has been published and spoken about creativity and innovation, with business schools jumping onto the bandwagon proclaiming design thinking as the big savior that will bring about innovation in the business world. Some even claim they teach design, and travel the world peddling their one-liners and design workshops. It is good, on the one hand, that the popularization of design has given the field a wider audience and expanded the scope of design services. However, it has also greatly undermined the deeper value of a good design education.
Therefore, Robert Grudin’s book, The Grace of Great Things is a breath of fresh air for me as an educator and a lifelong student of architecture and design. Grudin situates creativity and innovation within a larger social context that demands the persistent renewal and questioning of self and the world. To be creative requires the development of character, and enduring human values of imagination, integrity, courage and surprisingly, the value of pain as well. Pain in the creative process, which he identified four types; perception, expression, closure and self-expression, is vital if one were to overcome psychological barriers of stepping into the unknown, of persisting, completing and accepting criticism. For Grudin, modern society’s desire to remove pain, to avoid unpleasant moments, to be overly accommodating and to have excuses for failure to the point of blaming the system has developed into what he termed as a ‘rhetoric of failure’.