My 5 min presentation for the event on Sep 16, 2017 at the School of the Art Institute of Chicago:
The airport fascinates me as a socio-cultural phenomenon. Seldom do you find gathered in a building such a diversity of nationalities and cultures. In this slide, you see the Goddess of the Sea, Mazu and her 2 Heavenly assistants taking a business class flight from China to Malaysia for a religious event. They were issued boarding passes too.
Future innovations will need to recognize and address the needs and experiences of a diverse group of travelers and users. In Singapore, the Changi Airport is a destination for the young and old who come to the airport for a variety of reasons. So much so that Changi may be the only airport that has so many signs discouraging students from studying. Changi is more than just an airport to the locals. It is a third place, a term coined by Ray Oldenburg to describe a place that people gather that is neither a home nor the office.
First impressions count. The Copenhagen Airport is a showcase of Danish design. On the other hand, during the design of the Changi Airport in the 1970s, the Prime Minister then instructed the planners to plant rows of rain and palm trees along the highway leading from the airport to the city center, and that they be well maintained, for 2 reasons. First, it conveyed to arriving visitors that this is the tropics, and secondly, a signal to potential foreign investors that the city-state is well managed and the right place to invest their money in. This first impression was designed to reach a high point when the towers of capitalism, hidden by the trees, unfolded before your eyes as you reached the highest point of the Benjamin Sheares bridge after a 15 min taxi ride from the airport.
Vice versa, the experience of the airport starts before arriving at the terminal. The in-town check-in service in Hong Kong is a good example. It gives back some control of time to the travelers who have to negotiate an environment that encourages consumption yet tightly controlled and surveilled. I believe designing the experience before and after the airport is as important as the airport itself.
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